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Swervedriver Release First Album In Nearly A Decade
Date: 3/09/2005
Author: Larry Queen
When
England's Swervedriver released it's first single in 1990,
"Son Of Mustang Ford" (Creation), the band was automatically
lumped into the Shoegazing movement coming out of the UK at
the time. And, although there's little doubt that there was
some shared vision, Swervedriver was possessed of something
that set them apart from the other bands of the day such as
Jesus and The Mary Chain, My Bloody Valentine, or Ride. They
had as much in common with the ebb and flow dynamics of, say,
Spiritualized's melange of ethereal blues, gospel, and wash
of psychedelic, crunching guitars as they did with the visceral
raw power of Iggy and The Stooges, which is something some
of their peers didn't so readily reveal.
The
band released four full-length albums throughout the '90s
- Raise, Mezcal Head, Ejector Seat Reservation (which wasn't
released here in the US), and 99th Dream. Along the way
they were widely touted as the potential savior of the British
music scene, received critical accolades on both sides of
the Atlantic, did a tour with the Smashing Pumpkins, and
headlined their own tours around the globe. But the band
was constantly having troubles. Despite all the critical
praise they were eventually dropped from their labels in
both Europe and the US. Among other things, the realities
of keeping a band together and the expense of being on the
road proved to be too much, and they decided to call it
quits as 2000 approached
Since
then each of the former members of this band has gone on
to a variety of things. But, singer/guitarist/principal
creative force behind the group, Adam Franklin, has arguably
maintained the highest profile with his other projects,
Sophia and Toshack Highway. But something has been percolating
over the past year that has turned the spotlight back on
Swervedriver, if only briefly.
The
result was delivered to stores on Monday, March 14, as the
group's fans worldwide were finally given reason to get
their swerve on with the release of Juggernaut Rides 89
- 98, the first album the band has produced in nearly a
decade - a 33-track anthology of well-worn material, b-sides,
rarities, and previously unreleased songs.
QueenSizeMusic.com
caught up with Franklin via email to get the lowdown on
what could be on the horizon for his former band.
QueenSizeMusic.com:
So why release this Swervedriver collection now, and not,
say, sooner after the demise of the band? I mean, it's been
eight years since the release of 99th Dream. Are there plans
to reform the band?
Adam
Franklin:
You have to understand that the decision to release or re-release
Swervedriver material is totally out of the band's control
apart from a few tracks and the last album. The fact is
that Sanctuary struck up a deal to license the songs from
Sony as they have done with a number of Creation bands.
They didn't have to contact any band members if they didn't
want to, but they were actually a nice bunch of guys. But
also this isn't the first time that a compilation album
has been mooted - Rykodisc were interested in doing something
a few years back, which fell through in the end. Also, Cherry
Red in England were keen to do something and that actually
went ahead for a while until the man at Sony sent everyone
a mysterious email saying "project suspended."
I'd
like to see all the Swervedriver albums available in record
shops everywhere, but there are problems. In the US, Universal
(Records) now control A&M releases and they have absolutely
no plans to reissue any Swervedriver albums - of course
this is the price you pay for selling your corporate soul
in the first place so we can't really complain too much!
Strange things do happen though like the fact that Sony
France instigated a re-release and repackaging of Ejector
Seat Reservation a couple of years back, I found out about
that online... I found out about that online and bought
a copy from Newbury Comics in Boston.
QSM:
If the band isn't regrouping will there be an lineup assembled
to tour behind this release?
AF:
Ah, this old chestnut! I have to say that when the band
decided to split after the touring was finished in 1998
at least three (members) of the band were totally over the
whole thing - sick to death of it! We hated the scene down
where our studio set-up was and touring wasn't much fun
for a number of reasons that I don't want to go into. But
we thought we'd take a break from it rather than split and
see how we felt a little further down the line.
Anyway,
of course we never did get back together and so at first
it was "are they still
together?" and then "will they reform?" and
I've even been accused of perpetuating the myth that we
might get back together to somehow benefit what I'm doing
now - I don't know how that works exactly! Perhaps I should
guarantee that Swervedriver will reform
as soon as Toshack Highway sales hit a certain plateau -
there ya' go, you can't say fairer than that can you?
As
I mentioned (in an earlier email) Larry, we had the pleasure
of putting up Lou Barlow on our couch after his Maxwell's
show (in Hoboken, NJ) on Sunday and I asked him about the
Dinosaur reformation, and said "that'll be fun, right?"
and he said, "Yeah! It'll be a lot of fun!" As
is the case with most bands, it's not the music that's the
problem, the music tends to be just fine - it's all the
bullshit around the music.
There
actually was a band reformation of sorts earlier this year
- I wish it could have been in happier circumstances but
a friend of ours died just before Christmas and so after
the service we all retired to the local pub in North London.
There
was myself, Steve, Jimmy and original drummer Paddy along
with our roadie Gaz, and then in walked Graham Bonnar the
drummer on Raise! Unfortunately, I woke up on his floor
at six the next morning...
QSM:
How much material did you wade through to glean these 33
tracks? What were the criteria for choosing these songs?
AF:
Myself and Jimmy Hartridge just made up a list of songs
and compared lists to see which songs were looking like
they were gonna make the final cut and then compared it
to a list that the Sanctuary guys had drawn up. I think
Jimmy would say the criteria [were] to assemble a killer
combination of tracks and I think that's what we've done!
CD1
just hits you over the head with three-minute-something
blasts and is up there with Buzzcocks' Singles Going Steady
in my book - except not all the tracks were singles and
none were hits of course! - But I think this album shows
the band's strength-in-depth that most of the songs on that
first CD were originally just b-sides or album tracks or
one-off seven inch only releases. And the only other criteria
[were] that there really had to be stuff on there that the
serious Swervedriver collector didn't already own which
is where CD2 comes in. There's a fine bunch of folks that
regularly post messages at swervedriver.com and have done
some really cool stuff like compiling live versions of all
the albums and stuff and really the previously unreleased
tunes and the ones that were only previously available on
vinyl are for them. So I think in total there are four never-before-released
tracks, another four that have previously only been available
on vinyl and maybe another three that were never released
in the UK before, so that's not too shabby.
Of
course, it's not a perfect list by any means, and there
are always gonna be songs that people would have wanted
to see on there that aren't. It was difficult for me having
a Swervies 'Best Of' that doesn't contain "Girl On
A Motorbike," "Hands," or "The Director's
Cut Of Yr Life," but what are you gonna do?
QSM:
Had it been a long time since you had listened to a lot
of this material? What did that inspire in you? Where you
surprised by any of your reactions to any of it? How about
being surprised by not having the expected reaction you
thought you might?
AF:
It had been a long time with a lot of the material yeah...
and I guess it is quite inspirational listening to a lot
of it, "Planes Over The Skyline," "Why Say
Yeah," and all that. There's a lot of great songs in
there - sometimes the performance isn't all there and certainly
in a few cases the production is a little weird. Even with
some of the Alan Moulder stuff, which is all recorded perfectly,
the actual choices on the mixes were a little off at times
- or, rather I should say the production, because I think
Alan mixed what he was given amazingly. There's "Duress,"
for example, where to me the recorded version is almost
redundant at this stage as that song mutated so much in
the live context, and was rarely played the same way twice,
and so there really can't be a definitive version. But some
of the playing all round is totally rock'n'roll, especially
when Steve George and Jez turn up on the scene - the rhythm
section on things like "My Zephyr," and "The
Birds" is totally amazing!
QSM:
Does seeing how your own songwriting has changed over the
years invigorate the process? Or, do you ever hear something
you did ten years ago and think you want to pursue that
idea a little more completely? Have you done so, and has
it met the rigors of your expectations?
AF:
I think that happens all the time - developing ideas from
years back. We did it at the time with redeveloping "Afterglow"
as "Scrawl & Scream" and "When Harry
& Maggie" was re-arranged as "93 Million Miles
From The Sun." I always loved the Keith Richards quote
that songs and melodies are like radio airwaves drifting
around the room and sometimes you tune into them and catch
them and other times they just drift on by. The biggest
contrast on this album is going from the penultimate track
to the very last track, "Just Sometimes" into
the original demo of "Son Of Mustang Ford."
"Just
Sometimes" is an interesting experimental track that
has Jimmy playing a pump organ and me playing piano - a
classic kind of experimental album track - and then you
go straight into the original band demo - a totally full-on
assault that we recorded in two hours as if our life depended
on it! And actually there's something at the end of this
version of Mustang, which did surprise us: It has a three-minute
play-out at the end, and the chord sequence later became
the verses to a song called "Hands!"
QSM:
Considering how many problems the band had with the various
labels it was on, I've found your attitude about (being
dropped, etc.), from the press I've read, to be fairly positive.
I would have thought that the band would have found a wider
audience here in the US. Looking back on it, what are some
of the things that could have been done differently? Or,
was there anything at all that could have been done to find
the Swervie audience here?
AF:
Perhaps we should never have signed with a major label -
but then if we hadn't would as many people have known about
us? I mean I'm always amazed by how many people have heard
of the band, and that might not have occurred if we had
had a slower build but I think that starting out slower
gives you a whole different perspective on it.
I
remember the first time we played in Seattle and Mudhoney
were in our dressing room at Rckcndy trying to get us all
high before the show, and then they spotted the big bus
out the back and were all like, "Woo! Look at these
guys with their big bus," and of course Poster Children
who were opening for us were getting around in an RV. I
mean personally I wouldn't have swapped that bus for anything
because that was our space on the road and you end up off-setting
the costs by not having hotel rooms, etcetera.
But
I think that in the end somehow some apathy can creep in
when you're used to a certain deal. It's not as if we didn't
do our fair share of piling into the back of a transit van
and crashing on people's floors when we first started out,
but there were certain facets of being on a major label
in America that didn't sit too comfortably with me personally
speaking.
In
the end there were probably a ton of things that could have
been done differently but I was always more comfortable
writing a song and playing the guitar than doing a radio
station ID you know? And if you have some control over how
your music is put across to people then you're clearly in
a better position than those that are not, like Swervedriver...
So my words of advice to any band starting out would be
tread carefully.
I imagine the guys from Mudhoney probably mocked Kurt when
he signed to Geffen too, "Woo! Look at you with your
bright shiny record contract!"
QSM:
That said, are you still working with Toshack Highway? What
about Sophia? Is Sophia something you're dedicated to for
the long run?
AF:
Yes! We've just been mixing the new Toshack Highway, and
I've been talking with a number of people about putting
it out so I hope that will be soon. It was recorded in Canada
last year near Toronto with Ley and Matt from the band Sianspheric
playing bass and drums. Then Ley did various bits and pieces,
piano, extra guitars, sound effects and production things
and then sent the tracks over to me and Charlie Francis
who worked on the previous Toshack stuff. We did some more
bits and pieces, and mixed it at Charlie's house in Cardiff,
Wales. I'll send you a copy! It's sounding really good,
there are a couple of tracks that are a little reminiscent
of the orange Toshack album, a couple that have more of
a Swervie type thing going on and a whole lot more!
And,
Sophia is something that I've done off and on for quite
a few years now. Me and Steve George first did some shows
in Copenhagen and Cologne I think in 1997, and then carried
on doing Sophia tours in between the Swervedriver stuff
- and the contrast couldn't have been greater! It seemed
like we'd go from these raucous rocking shows in the USA
and Australia to these quiet considered shows in France
and Belgium where we'd be sitting down on stage. Sophia's
more of a rock thing again now though - we're even standing
up again!
And
the last little stint just round Europe before Christmas
we had a string quartet with us so there were nine of us
on stage, it was fun. Also Jeff and Will, who are really
the core of Sophia on drums and piano also did the very
first Toshack gigs over here in the US.
QSM:
You're living in Jersey City, NJ, which for those that don't
live in New York, is just across the Hudson from Lower Manhattan.
How long have you been here in the Metro area, and are you
planning on living here permanently?
AF:
I've been here for just over two years I think - well, I
gave up my place in London two years ago but I was coming
back and forth since before that - since 2000 or so really.
I'm here for the time being and I guess we'll see where
we're at in the future. Who knows? It was certainly reinvigorating
making the move.
QSM:
What's the most pressing thing on Adam Franklin's agenda
right now? What, at the center of your heart, are you most
dead set on achieving in the next year, five years, or ten
years?
AF:
Hmmm... Oh God, I hate these questions! I just read in the
new Mojo about a book by Sylvie Simmons where she talks
about journalists interviewing musicians being just like
shrinks, except cheaper and better informed!
There
are a number of things but really I'm glad to be getting
another album out this year. It's been a long time since
the last full-length record, and I want to put out some
more - a lot more - and get a band on the road to play this
stuff.
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